About Us

At Poisson Pierre™, unbridled optimism is our foundation. Our nonprofit was created with a simple yet powerful mission: to raise awareness and funds for multiple sclerosis (MS) research through apparel and nonprofit branding initiatives forged in optimism.

Our Story

Poisson Pierre™ was inspired by a desire to make a difference, rooted in resilience and hope. From that vision came Pierre, our spirited fish mascot, a symbol of jovial persistence that gives fashion a voice for optimism. don Pierre™ represents more than apparel—it is the branding identity of our nonprofit, a service mark we use to inspire hope—what we call Espoir.

Our Mission

Our mission is to transform fashion into a platform for change. Through Poisson Pierre™, we use our apparel and nonprofit branding services to raise awareness for MS, fund research, and spread the message of hope.

Our Impact

Every purchase makes a difference. Proceeds from Poisson Pierre™ apparel directly support MS research and programs that bring help and hope to individuals and families affected by this condition.

Join the Movement

MS may be relentless, but so is our determination to fight it. When you don Pierre™, you adorn yourself with optimism, inspire hope, and help amplify unbridled optimism. As a service mark, don Pierre™ also represents our nonprofit’s ongoing branding and awareness efforts—proving that optimism itself can be a voie for change.